What is lead generation?
Lead generation, as defined by HubSpot, is the process of attracting and converting strangers and prospects into someone who has indicated interest in your business, products, or services. These individuals or companies that have indicated interest are also commonly known as qualified leads.
"Do marketing" unto others as you would have marketing done to you.
This Golden Rule has never been more accurate with regard to the way companies should be connecting with prospects and customers today. So why aren't businesses doing it?
The content naysayers are everywhere!
Once upon a time, law firms that served 60+ practice areas with dozens, or even hundreds of attorneys, were praised for their "Big Law" strength and power. These firms had all the resources and diverse expertise to tackle virtually any legal issue. Conversely, smaller and niche firms had trouble securing big clients and cases due to lack of exposure and the limited area of practice they covered.
After completing my recent article Inbound Methodology Is The Best Way To Build Trust, I got to thinking about industries that are still using outdated sales and marketing tactics and how companies within these industries need to rethink their content strategies in order to get results.
Every so often it's helpful to understand what certain "techie" internet-related acronyms stand for and why they might be of importance to you. Over time we take many of these acronyms for granted and don't give much thought to what they truly mean. However, with cyber security and data hacking becoming one of the biggest threats facing our country, it's time for all website owners to take action in 2017.
It is perplexing to me that so many businesses continue to double down on outbound marketing campaigns while at the same time they complain that their efforts are becoming more costly and increasingly ineffective.