There are big changes coming to the land of digital marketing. These changes will most definitely exacerbate the current struggles that many businesses are facing. Competition is fierce and frustration levels are at an all time high.
As an agency, we're finding that the large majority of small and medium size businesses either don't have, or are not prioritizing "marketing strategy." Others focus exclusively on PPC Ads and are growing extremely discouraged with the rising costs and poor return.
4. Marketing agencies will provide a level of consistency that you cannot internally. When your last blog article was 17 months ago, or your social posts convey pure apathy and disconnection with your audience, it's time to turn over the keys to someone who has the tools and expertise to consistently produce and share information of value to your audience.
6. Marketing Agencies have the ability to prove ROI on your marketing activities. Proving ROI on marketing activity is not an easy thing. One of the primary reasons is due to lack of client involvement, patience and transparency. If specific measurement is what you require, become a true partner with your agency and the results will be magical.