87% of the terms sales & marketing use to describe each other are NEGATIVE. -- HubSpot
FACT: In most companies Marketing does NOT create the most content, Sales does. -- HubSpot
3 Tools For Successful Sales Enablement
According to HubSpot, the term "smarketing" refers to alignment between your sales and marketing teams created through frequent and direct communication between the two. The goal is to have measurable goals that each team agrees to hit so there's mutual accountability.
2. Service Level Agreement
- Average Conversion Rate From Lead to Opportunity
- Average Conversion Rate From Opportunity to Closed Sale
- Average Value Of A Sale
TIP: Monetizing the value of leads aligns sales and marketing with their revenue goal. The better the quality of the lead, the higher the value and the more likely to shorten the sales cycle.
- You need to measure the results of your efforts
- Provide visibility to the results you are driving
- Automate parts of the process to end inefficiencies.