Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. -- Permission Marketing by Seth Godin
The effectiveness of outbound marketing has been declining drastically in recent years. Spam folders, caller ID, and the intuition to ignore snail mail have made old school marketing methods useless. But when one road closes, another one opens. Welcome to the new era of marketing: inbound!
In short summary, inbound marketing is anything that brings customers in. This is a completely opposite approach of traditional marketing, which is focused on going out to get prospect’s attention.
Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be.
Along the top are the four actions (Attract, Convert, Close, Delight) inbound companies must take in order to obtain visitors, leads, customers, and promoters. Along the bottom are the tools companies use to accomplish these actions. (Note the tools are listed under the action where they first come into play, but that’s not the only place they’re applicable! Several tools, like email, can be essential in several stages of the methodology.)
Your prospects are making their purchase decisions during their first visit to your site. If you don’t capture them emotionally and give them an amazing, personalized experience, they will most likely end up at your competitor’s site. Let us retool your existing site or build you a new responsive site using inbound best practices.
Countless thousands will visit your website and you have no way to get them into your database. CTAs (Calls-To-Action) are clickable buttons or links that will convert visitors to your website into a leads by offering a downloadble offer in exchange for their contact information or more. A warm lead always beats a cold lead!
People want to feel like your content was created with their interest (not their wallet) in mind. We will help you to create authentic content that people want to share, like, pin, tweet, snap, forward, and comment on.
Offer your customers the solutions that most align with their individual wishes, needs, and preferences. When you solve problems for your customers, they will speak volumes of you and become your biggest fans and promoters!